Printer-friendly version

What ever happened to the days of the "personal touch" in sales and marketing?  Traditional promotional marketing programs such as direct mail, giveaways, traffic builders, e-mail, social media, microsites, contests, games, celebrity appearances, performers, artists, virtual-reality experiences and advertising all provide a key role in getting people to know about a particular event.  However, none of these do what the event is all about - the opportunity to provide a personal touch to the sales pitch.  This is the entire point of a trade show.

Every decent sales person knows that nearly every sale is made on a emotional decision.  In addition, that sales person must "touch" that individual at least 7 times (i.e. email, phone call, meeting, etc.) before the sale is made.  These are just some of the critical steps that are needed for any great sales strategy (check out our Sales Tips section for more great sales tips).  TeleArk provides the key to the personal touch that many sales teams need.I'm extremely proud of the service that we provide at TeleArk and one such service that addresses the need for this "personal touch" is TeleArk's service called Trade Show Boost™ - http://www.tradeshowboost.com.  I realize that I'm a bit biased being the President of the company, but this service is quite exciting.  With Trade Show Boost, we promote "personal touch" events with a "personal touch".  In other words, we provide the touches that so many people don't have the time to do now-a-days.  We do all of this on behalf of our clients so that our clients can focus on closing the sale!

Trade Show Boost works by developing a custom script with each of our clients.  Then, we invite 2000 people either from their list or our list (additional fees apply).  Our touches do not stop at the first call or confirmation that the customer or prospect is attending either.  We also send our client's prospects calendar invites and we handle all of the follow ups to confirm their attendance.  Before our client's even attend the event, the prospect has already been touched at least 3 times. These multiple touches are critical to filling and maintaining a profitable sales pipeline and most importantly making any event successful.  Let's face it, we also have to sell the prospect on attending the event - not just the product or service.

With Trade Show Boost, there are no automated dialers or pre-recorded machines doing the dialing.  Every single one of the emails and phone calls are completed manually by our trained sales associates.  This is to ensure that the communication is personalized.  However, we are not doing all of these dials with a rotary phone and a typewriter.  We leverage technology to its fullest to maximize the ROI (Return On Investment) for all of our clients.  In addition, every call is logged and a recording of speaking with the prospect is also made.  These logs and recordings are available to all of our clients through our web-based Client Portal through any web browser.  This is just want way we ensure that each of our clients gain absolute transparency with every Trade Show Boost campaign.

Are you ready to make your next event a successful one?  Make sure to take a closer look at Trade Show Boost. http://www.tradeshowboost.com.