What ever happened to the days of the "personal touch" in sales and marketing? Traditional promotional marketing programs such as direct mail, giveaways, traffic builders, e-mail, social media, microsites, contests, games, celebrity appearances, performers, artists, virtual-reality experiences and advertising all provide a key role in getting people to know about a particular event. However, none of these do what the event is all about - the opportunity to provide a personal touch to the sales pitch. This is the entire point of a trade show.
Every decent sales person knows that nearly every sale is made on a emotional decision. In addition, that sales person must "touch" that individual at least 7 times (i.e. email, phone call, meeting, etc.) before the sale is made. These are just some of the critical steps that are needed for any great sales strategy (check out our Sales Tips section for more great sales tips). TeleArk provides the key to the personal touch that many sales teams need.